I did my case study on the purple mattress. A mattress that you can only buy online.
Your Sleep is priceless. Purple is the worlds most comfortable mattress (it's science). Provides comfort and support.
It started in Grantsville, Utah. 10 years ago in the wheelchair business, to prevent bedsores for those sitting all day. The founders are two brothers who noticed a shift in the mattress space that was headed online. 3 Years ago they decided to capitalize on the trend by using the same technology in their wheelchair cushioning to make their own bedding.
Purple launched a series of videos to demonstrate the science behind the mattress and received over 100 million views. In the last year purple has jumped from a team of 30 employees to 600, with sales being through the roof. The CEO believes to be becoming the next billion dollar startup in the region.
